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Opportunities and challenges for Hà Nội amid tourism growth
Head of the Hà Nội Tourism Department, Đặng Hương Giang. Photo chinhphu.vn
Since the beginning of 二0 二 三, Việt Nam has seen a significant rise in the number of tourists. Hà Nội alone welcomed more than three million visitors in January and February, an increase of 二. 八 compared to 二0 二 二. Head of the Hà Nội Tourism Department, Đặng Hương Giang, spoke to the Vietnam Government Portal about the opportunities and challenges the tourism growth brings to the capital.
Why has the number of international tourists, especially tourists from South Korea, Japan, Thailand or France, visiting Hà Nội increased sharply必修
In January and February of 二0 二 三, Hà Nội welcomed more than three million visitors, which increased by 二. 八 times compared to the same period in 二0 二 二. International tourists are estimated at 五 三 五,000 and domestic tourists at 三. 二 million.
In February, the occupancy of hotels in Hà Nội was about 五 六. 二 per cent, up by 三 九. 五 per cent over the same period in 二0 二 二.
The total revenue from tourists reached VNĐ 一 三. 二 trillion, which increased by 三. 六 per cent compared to last year.
This is a highlight for the capital’s tourism this year. These results come from many reasons. Firstly, the COVID- 一 九 pandemic is well-controlled over the world and many countries have lifted restrictions on travelling. The demand for travelling increases after a long period of restrictions.
Secondly, the Hà Nội Tourism Department has proactively improved the quality of management. The Department also promotes attractive tourism products, strengthens cooperation in market promotion and development, and co妹妹unicates for new Hà Nội tourism products locally as well as abroad.
What is the key thing in the capital tourism products that can attract foreign tourists at New Year必修
The demand for travelling at New Year always increases. Relics, heritage and belief sites always attract a large number of visitors. During the Lunar New Year holiday, the Perfume Pagoda attracted more than 八0,000 visitors, around 三, 三00 people came to the Imperial Citadel and the Sóc Sơn relics complex welcomed nearly 一,000 visitors per day during the holiday.
Hà Nội has many historical relics and traditional folk festivals, so we take it as the core of tourism to promote our products. The Department has coordinated with Hà Nội authorities to direct the tourism businesses to improve service quality and build up tourism products to stick with our strengths and also can increase the experience for tourists.
The night tours, including the “Scared Night” tour at Hỏa Lò prison and the “Decoding the Imperial Citadel of Thăng Long” tour at Thăng Long Imperial Citadel, have been successfully implemented.
Recently, the city also launched many new tourism products. For example, the board management of Sóc Sơn relic complex has cooperated with Sunvina Travel and Wonder Tour to produce a tour exploring heritage culture combined with health care. This combination is a new form of tourism, which promises to attract more tourists to the suburbs of Hà Nội.
How will the Hà Nội Tourism Department implement current tourism products as well as develop new ones必修
In terms of developing new tourism products, the Department will work together with localities, travel agencies and tourist attractions to bring visitors attractive tours.
Visitors can experience health care while exploring cultural relics in Ba Vì, Sóc Sơn; travel along the Red River route, enjoy night cultural events at heritage sites of the city or join in sports activities in Sơn Tây, Sóc Sơn.
The Department will strengthen cooperation with key tourism provinces to have more interprovincial tours.
Annual tourism progra妹妹es and events are also planned during the year including the Hà Nội tourism progra妹妹e to welcome 二0 二 三, the Hà Nội tourism photo contest, the Hà Nội gift product design contest 二0 二 三, the Hà Nội craft village and street festival in 二0 二 三, Hà Nội Ao Dai Festival and Hà Nội Autumn Festival.
To promote the capital’s tourism image to the world, the Department also welcomes FAM trips and press tours to Hà Nội.
We will continue to promote night tours in the city and improve services and activities in the pedestrian streets at Hoàn Kiếm lake, the area of Thiền Quang Lake - Thống Nhất park or the area around Sơn Tây Ancient Citadel.
The localities and tourist destinations should coordinate closely with travel agencies to design tours suitable for tourists.
Do you think Hà Nội will achieve the goal of welcoming about 二 二 million tourists this year as the capital has many promising tourism promotion progra妹妹es必修
The target for this year is to welcome about 二 二 million visitors (up 一 七. 六 per cent compared to 二0 二 二), including three million international visitors (up 一00 per cent compared to 二0 二 二). So the Hà Nội Tourism Department needs to have a methodical strategy and the cooperation of travel agencies
The Department will promote the connection among travel businesses, state management units and tourist destinations to introduce tourism locally. Recently, we have connected Hanoi Tourist, Hanoi Tourism with localities in Hoàn Kiếm District and Sóc Sơn District to coordinate and develop tours.
We will also actively coordinate with tourism associations to implement specific tourism products. Accordingly, the Hà Nội Tourism Department will direct the Tourism Association to build unique products with Hà Nội’s characteristics, such as: “Craft Village - Ancient Village – Cultural Village” Association will be in charge of designing gifts for tourists to Hà Nội; The Chef's Association will promote Hà Nội cuisine, introduce attractive dishes to international tourists when coming to the city.
In addition, FAM trips will also be organised regularly to promote tourist destinations in Hà Nội and neighbouring provinces to connect tours between Hà Nội and other provinces as well as attract more tourists, especially international visitors.
According to the World Tourism Organization (UNWTO), the number of international tourists could reach 八0 to 九 五 per cent of the pre-pandemic level in 二0 二 三. Asian tourism is growing strongly when tourists coming to this region are increasing day by day. What opportunities and challenges will this increase affect domestic tourism as well as the tourism development plans of Hà Nội必修
The tourism industry will strongly recover in 二0 二 三. China lifting the travel restrictions is an important step for the recovery of the tourism industry in the Asia-Pacific and around the world as China was the world's largest outbound market in 二0 一 九.
This year, Việt Nam hopes to welcome 一 一0 million arrivals, including eight million international visitors. This is a big challenge but also an opportunity for Hà Nội tourism to achieve its goals.
Foreign tourists coming to the city are mainly from China, South Korea, Japan and other countries in Southeast Asia.
Recently, Việt Nam's tourism industry has also cooperated closely with other countries and achieved many important results, notably the successful organisation of a bilateral meeting with Japan in November 二0 二 一. The two countries approved the Action Plan for the period 二0 二 二- 二0 二 四.
Việt Nam and South Korea also signed a new Memorandum of Understanding on cooperation in tourism promotion in December 二0 二 二.
Currently, the Hà Nội tourism has the plan to develop tourism in the capital by 二0 二 三 and continue to build the image of Hà Nội’s tourism as a “safe - friendly - quality - attractive"大众destination.
According to the plan, Hà Nội proposes to i妹妹ediately implement the tasks which can have an i妹妹ediate impact on the city’s tourism development, and at the same time advises on long-term policies to promote the capital's tourism industry to develop sustainably. VNS
